Hydration Tour

Brand awareness campaign identity

Lemon Perfect
/ client
Motion Design
/ role
2024
/ Year

As part of Lemon Perfect's Hydration Tour campaign, I was tasked with bringing their logo to life through animation. This animation played a key role in their social media strategy, amplifying their nationwide journey in a custom Rivian truck as they shared free drinks with communities across the country.

Creative Direction: Simone Cutrí

Graphic Design: Mia Kemme

Motion Design: Brandon Shields