Hydration Tour
Brand awareness campaign identity
As part of Lemon Perfect's Hydration Tour campaign, I was tasked with bringing their logo to life through animation. This animation played a key role in their social media strategy, amplifying their nationwide journey in a custom Rivian truck as they shared free drinks with communities across the country.
Creative Direction: Simone Cutrí
Graphic Design: Mia Kemme
Motion Design: Brandon Shields