Control Data Access Chaos

Brand awareness campaign

Immuta
/ client
Creative Direction, Visual Design
/ role
2022
/ Year

The Control Data Access Chaos campaign showcases how Immuta transforms confusing data policies into organized and effective systems. The campaign features animations of chaotic strings turning into structured shapes, representing the process of untangling data policies for various industries. The campaign included YouTube bumper ads, skippable in-stream ads, video sponsored ads on LinkedIn and Twitter, and rich media ads. As a member of the internal creative team, I directed the creative and provided technical support for the animations, and developed communications assets for social media, website, and digital ads.

SVP Marketing: Michele Chambers

VP Corporate Marketing: Matt Allen

VP Design: John Carlson

Brand Marketing: Paul Malinori, Heather Devane

Content Marketing: Heather Devane, Peter Keough

Design: Brandon Shields, Cody Ben Lewis

Motion Design: Isovera