Control Data Access Chaos

Immuta is a data security company, based in Boston, with a mission to help the world do right with data. Control Data Access Chaos is the first brand awareness campaign by Immuta.

The Control Data Access Chaos campaign showcases how Immuta transforms confusing data policies into organized and effective systems. The campaign features animations of chaotic strings turning into structured shapes, representing the process of untangling data policies for various industries.

The campaign included YouTube bumper ads, skippable in-stream ads, video sponsored ads on LinkedIn and Twitter, and rich media ads. As a member of the internal creative team, I directed the creative and provided technical support for the animations, and developed communications assets for social media, website, and digital ads.